Viel Gut Tour – Feel Good. Do Good. Strengthen Communities.
commissioned by PHINEO
Viel Gut Tour is a nationwide roadshow in Germany that inspires people in small towns to engage in democracy, climate protection, and social cohesion. Supported by the transform_D programme, it promotes local initiatives and makes their work more visible.
- Visual design and strategic creation of a memorable identity to effectively communicate the vision and goals of the Viel Gut Tour
- Engaging diverse target groups in an informal and accessible context.
- Designing a mobile and interactive presence that works both digitally and on-site.
- Strengthening community spirit through appealing design that conveys optimism.
- Creating consistent and vibrant visual elements for recognisability and impact.
Role + Scope
Challenges + Objectives
- Visual Identity
- Design Implementation
Category
The design focused on creating a vibrant, approachable identity that resonated across both digital and physical platforms. I developed bold visuals for the pavilion, posters, and social media, complemented by interactive features like screen printing and quizzes to engage visitors. The cohesive design successfully highlighted the tour’s optimistic message while inspiring local communities to act.
This project underscored the power of design to inspire and mobilise communities. It was an opportunity to balance playful, eye-catching visuals with meaningful messaging that drives real-world action. Above all, it highlighted how thoughtful design can turn complex societal challenges into approachable and engaging narratives.
