I’m a Berlin-based designer with a strong foundation in visual communication, branding, and digital
design.
I
studied Graphic Design and Visual Communication at the Academy of Fine Arts in Nuremberg and began my career
in advertising, print, and web design, later specialising in brand design.
Thanks to my earlier training as a media designer and photographer, I’ve developed a deep understanding of
brands, their goals, and their audiences. This journey has shaped me into a versatile designer, working at
the
intersection of strategy, brand identity,
and digital experiences, with a growing focus on product
design.
Currently, I am a Senior Brand & Digital Designer at PHINEO gAG, where I’ve been nurturing
the brand’s aesthetic and
identity since 2022.
Before this, I played a pivotal role in visual design for clients at Pötting
Information Design, where my work significantly contributed to the company’s growth over a decade. I’ve also
worked freelance, collaborating with Berlin-based studios and clients like BHF-Bank, crafting tailored and
sustainable brand experiences.
Working across
Visual Design
Design Direction
Brand Identity + Strategy
Interface Design
User Experience Design
Product Design